What Is Google 3-Pack and How Does It Work?

Need help breaking into the Google 3-pack for your keywords? Contact our SEO experts at Auxiliam SEM. 

Small businesses have a lot to contend with on the Internet. Between local SEO for small businesses and increasing competition from the giants, it can be challenging to know where to focus. A lot of business owners find themselves asking, “What is Google 3-Pack?” Our team of experts at Auxilia SEM is here to help answer that question.

How Does Google 3-Pack Work?

These days, search engines aren’t only about showing up on a list. They offer information and context about the subject of the user’s search queries. For small businesses, this means maps, online reviews, and operating hours or other relevant information.

Until August of 2015, Google had a “7-Pack” system where seven different listings would appear at the top of results pages for location-based searches. In 2015, Google changed this to a “3-Pack” system that showed more information, including addresses, for only three businesses.

If a user searches for “restaurants near me,” for instance, the three restaurants that show up next to the mini-map are the Google 3-Pack for that search.

Why Can’t You Set up a Google 3-Pack Campaign?

Google 3-Pack listings depend on your location. This makes running a specific SEO campaign to show up on the 3-Pack nearly impossible. The best ways to improve your odds of making it into the 3-Pack involve making your online presence as accurate and user-friendly as possible.

Google does allow advertisements in the 3-Pack. If your business has a lot of nearby competition, you may find buying some strategic ad space well worth the investment.

How to Improve Your Odds of Being Featured in the Google 3-Pack

The first thing you should do if you want space on the Google 3-Pack is to update your business listings. Your listing on Google My Business is especially key. Make sure your business’s name, address, operating hours, and contact information are fully updated and verified.

The next step is to ensure that your business’s website loads quickly and is usable and that it is easy to find critical information, such as your address and phone number. It’s worth testing your website on mobile devices as well.

Other ranking factors that impact your odds of making it into the 3-Pack include:

  • Soliciting customer reviews, especially on Google
  • Building quality backlinks from other websites, such as your local Chamber of Commerce
  • Creating a strong social media presence and publicly interacting with your customers

Consult Auxilia SEM for Help with Your Online Marketing

Now that you understand what Google 3-Pack is and how it interacts with your customers’ search queries, you can put this knowledge to good use. If you’re interested in expert SEO services in The Woodlands, Texas, and beyond, you should look to Auxilia SEM.

We are proud to be a full-service digital marketing agency, providing email marketing, Facebook ad management, social media marketing, and search engine optimization. Contact us today to learn more about how we can bring new life to your business.

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