What Are the Benefits of Online Reviews for Local SEO?

Need help requesting and responding to online reviews? Contact our digital marketing experts at Auxilia SEM.

Whether your business is large or small, your online visibility is one of the key factors that will attract customers and drive growth. One key to local SEO that business owners often neglect is the content of their online reviews. But what are the benefits of online reviews, and how can you make the most of the ones your business receives? We have answers to those questions.

Customer Reviews Are the Key to Your Online Reputation

One of the key avenues that the Internet has opened for consumers is the ability to read reviews of products and services before they buy. For online and brick-and-mortar businesses alike, online reviews can make a huge difference in search engine rank and number of visitors.

While you should be managing your online reviews regardless of their SEO benefits, you should keep in mind that search engines use these reviews as a primary factor in deciding where to place your business on result pages.

The Many Benefits of Online Reviews

Both positive and negative reviews impact your SEO, and you can use both types to your advantage. Encourage reviews on social media. 

You should ensure that your listing on Google My Business is accurate, and that you have claimed it. If you’re wondering, “what are the benefits of online reviews?” keep reading.

Online Reviews Improve Natural Keyword Use

Adding every single combination of relevant keywords on your website is impossible, and it would result in an incredibly awkward user experience if you tried. If you devote a section of your website to displaying customer reviews, your customers will add these keywords naturally. As a bonus, they’ll likely use the same language that drives organic search traffic.

Positive Reviews Improve Your Website’s Authority

One of the best things your business can do is have a five-star reputation with reviewers. Collect reviews on multiple platforms, not only Google and Yelp. Search engines prioritize businesses that have many recent positive reviews.

Negative Reviews Give You the Chance To Improve

When you open your business up to customer reviews, you’ll inevitably encounter somebody who had a bad experience. You can still use negative reviews to your advantage, however. Respond to them quickly and compassionately, and help your customer resolve the issue. 

Your response can make the difference between a satisfied customer and a former customer, and they may even change their review to match.

Positive Reviews Reduce Your Bounce Rate

One of the most effective ways to build trust with your new visitors is to showcase your positive reviews. Placing these front and center on your website increases the chance that your visitors will stick around.

Cultivate and Manage Your Online Reviews with Auxilia SEM

Now that you know the answer to “what are the benefits of online reviews?” you’re better prepared to reap these benefits for your benefits. As you scale your business up, consult with a digital marketing agency like Auxilia SEM. Contact us today to learn more about our SEO, web design, and email marketing services.

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