Local SEO and Social Media Marketing: How To Leverage Them Together

Do you want to learn the secret of how to successfully combine local SEO and social media marketing to produce maximum results and drive growth? Call the SEO (search engine optimization) experts at Auxilia at (281) 975-2086 to book your consultation, or take our free digital marketing course!

We’ll teach you how to weave small business local SEO with social media marketing to create high-performance campaigns. Keep reading as we explain how to leverage this omnichannel technique and ensure that your clients see extraordinary results and ROI (return on investment).

How To Successfully Integrate Local SEO and Social Media Marketing

According to Statista, 82% of Americans have a social media profile, giving businesses access to a vast audience. How can you utilize local SEO strategies and social media marketing to capitalize on that extensive reach? Here are some expert tips from our talented digital marketing team at Auxilia:

1. Refine and Optimize Your Content

One of the most effective ways to market your brand is with high-quality, informative, and compelling content. While the occasional promotion-based social media post is okay, focus on posting helpful information for your target audience that will answer their pain points and provide value. Use tracking tools to discover what form of content your local audience likes best (for example: how-to videos, infographics, blog posts, etc.).

2. Engage With Customers

Engaging with customers is critical. Luckily, you have several options at your fingertips that allow you to build genuine relationships with your local community: your website, social media profiles, Google Business Profile, third-party review sites, YouTube, etc. Always respond to feedback, both positive and negative. Be sure to link your social media profiles to your website and vice versa.

3. Optimize Social Media Images for SEO

Social media images should be exciting and engaging, but don’t forget to optimize those images for search engines. Consider these tips:

  • Add alt tags (HTML codes)
  • Use relevant keywords in image file names
  • Prioritize unique images over stock content
  • Resize to optimize for mobile devices

4. Use Social Landing Pages

Social landing pages (such as Instagram “Link in Bio” pages) are another effective way to integrate local SEO and social media marketing. These mobile-friendly web pages send social media users to other promotional content, apps, or websites. Plus, it directs social media users to related external content and creates beneficial links to your owned content.

5. Use Keywords Effectively

Another way you can leverage local SEO strategies and social media platforms is by optimizing your content on both channels for high-ranking and target keywords. Every piece of content and social media post should be cohesive and contain a primary keyword (with supporting secondary keywords) in the:

  • Title
  • Introduction
  • Body
  • Conclusion
  • URL
  • Meta description
  • Header text
  • Image alt text

Level-Up Your Marketing Strategies with Auxilia

Learning how to marry local SEO and social media marketing can be challenging, but a successful strategy can produce excellent results. If you’re struggling to manage and optimize your local marketing campaigns, we can help. Call us at Auxilia now at (281) 975-2086 to book a consultation or take a FREE digital marketing course.

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