Organic Keyword Ranking: What Does It Mean for SEO?

Organic keywords are search terms you can leverage to raise your site’s position in search results. Rather than bidding on pay-per-click (PPC) keywords, using organic keywords allows you to attract more users for free. This budget-friendly marketing tactic is a cornerstone of search engine optimization (SEO).

In this article, you’ll learn the vital role of organic keywords and SEO in your company’s online presence and the importance of a website audit in increasing your website traffic. 

What Are Organic Keywords?

Organic keywords are the terms people type into the search bar when looking for information online. Search engines like Google have complex algorithms that find the best sites related to those keywords and put them at the top of the search results to help people get the information they need. 

How To Research Organic Keywords

The first step in leveraging organic keywords is finding out which keywords are:

  1. Popular search terms related to your products or services
  2. Terms that will drive traffic to your site

Below, we reveal a couple of ways you can find these answers.

Keyword Research Tool

You can find keyword research tools developed by various SEO experts that allow you to input a website URL or topic and view the relevant keywords and their weekly or monthly search volume. Advanced tools can reveal popular keywords from competitors and give deeper insight into the steps you should take to optimize your site for organic traffic.

Google Search Console

With Google Search Console, you can discover which organic keywords bring users to your website and review your site’s performance and ranking on Google Search. 

To take advantage of this tool, follow these steps:

  • Navigate to Google Search Console
  • Select your property
  • Go to “Search Results”
  • Click the “Queries” column

Look for keywords with a high search volume and check how well your site performs in those queries. If your pages with those keywords aren’t bringing in traffic, you’ll know you need to optimize them to improve your ranking.

How To Use Organic Keywords To Drive Traffic to Your Site

While it might be tempting to list all your top keywords on a few web pages, search engines like Google use algorithms to prioritize informative, well-written content that provides value to users looking for solutions to their problems. 

A few ways you can incorporate organic keywords on your website include adding them to the following:

  • The page title and main heading (H1)
  • The URL
  • The first sentence or paragraph
  • The meta description
  • Anchor text for backlinks
  • Subheadings

Take Your Business to the Top With a Professional SEO Company

At Auxilia, our SEO specialists have the knowledge and expertise to raise your site’s ranking in the search results of your top organic keywords. We use proven marketing strategies and SEO best practices to enhance lead generation, sales, and ROI for your company. 

To learn how we can help improve your website’s organic keyword ranking, fill out our online form to schedule a consultation. 

For more SEO best practices, check out our post on keyword analysis for backlink building

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