As global traffic from mobile devices continues to surge each year, it has become more crucial for every online business to implement a mobile responsive design for its website.
Many business owners fail to see the need to have a mobile-friendly website. Sadly, this terrible mistake that will affect your online presence if it hasn’t already. Read on to find out what a mobile responsive website is and why your business needs one.
What’s a Mobile Responsive Website?
A mobile responsive website is optimized to function effectively on mobile devices. With a responsive design, your website will display content and images in a user-friendly way for large and smaller screens. Now that we understand what a mobile-friendly website is, let’s discuss why you need one.
4 Benefits of Mobile Responsive Design
What are the benefits of a responsive website?
1. Growth in Mobile Users
As a business owner, your goal should be to tailor your web platform to suit your customers’ needs. With each passing day, more people choose mobile phones as their preferred device to access the internet. Various researches show that people use their smartphones for everything from social media browsing to online shopping.
For users to enjoy a seamless experience on your website, you have to ensure that it fits their screen sizes. Implementing mobile responsiveness puts you at an advantage over competitors who haven’t done so.
2. Improved Visibility
Another major benefit of having a mobile-responsive website is that it allows you to reach more audiences. Leading search engine, Google takes mobile-friendliness as one of its ranking criteria. As a result, your website will rank higher in search results once it is mobile-friendly.
Reach out to Auxilia, Orlando’s reliable web design company, for responsive websites with flexible grids for mobile.
3. User Experience
Imagine how frustrating it is for users when they visit your website, and the screen width fails to fit on their phone. Eventually, they’ll have to search elsewhere, causing you to lose customers to competitors.
Most users will not return to your website after a bad first-time experience. The best you can do is stop them from ever leaving by optimizing their user experience with a mobile-friendly website.
4. Reduce Maintenance Costs
You can save costs by implementing a responsive design for your website. It takes more time to run different versions and screen sizes of your website, causing you to spend more on maintenance.
A non-responsive website with different versions requires separate domains for each version. You’ll also have to spend more money optimizing each version for search engines. Having a responsive design eliminates these problems by providing a single version of your website that works on all devices.
Work With Us
Auxilia is a full-service digital marketing company that offers web design and optimization services. Contact us today to design a mobile responsive design for your website. Not sure if your website needs a revamp? Take some time to learn when to redesign your website.